Logo

Existance of a carefully-designed logo is one of many ways to proof professionalism aspect of a company. As a perfect analogy, a logo represent the face of company itself. No matter how great our products are, it will not matter if the face were ugly or inconsistent. Logo (& corporate) design makes the ecosystem of design, and any aspects that implicitly effected by it, more consistent and coherent.



Picturemark & Lettermark

Anatomy of our logo is a combination of a picturemark and a lettermark, which is designed in most cases are not undivide-able. Both picturemark and lettermark must be presented at the same time. Only in very limited situations the picturemark can be presented as a standalone element. But, please take a note that it is limited, you should discuss any further regarding this subject with designer or corporate team.

DAKSA logo picturemark & lettermark
Picturemark & lettermark of our logo

Specification


Clearspace

Respect our logo by giving it some space to breath. The minimum clearspace that must surround our logo is equivalent to twice the diameter of the hole of the picturemark. Clearspace is an empty area where any elements of design are prohibited to be placed there. A focal point should be created around our logo, so it receives more visual weight than everything.

DAKSA logo clearspace
Logo clearspace

The clearspace of the logo is defined by the bounded in pink lines as you can see in the illustration above. This rule should be applied to any kind of corporate and design communication media.


Minimum Size

To keep readibility and legibility aspects of our logo, it should never be printed less than 1.5cm x 0.5cm or displayed less than 240px wide.

DAKSA logo clearspace
Logo minimum size

Logo Usage

Work in progress.


On Stationery

Work in progress.


Exception

Work in progress.


Incorrect Use

Do not alter our logo in any way. Do not rotate, skew, apply effects, or apply undefined color to the logo. Do not separate the elements. Never attempt to create the logo yourself, change the typeface, or alter the size or proportions. We have serve our logo as proper as possible.

These are several cases of incorrect usage of our logo.

Don't do this to our logo - Move lettermark
Do not move lettermark
Don't do this to our logo - Change base color
Do not change base color
Don't do this to our logo - Use similar background color
Do not use similar background color
Don't do this to our logo - Use lettermark as identity
Do not use standalonoe lettermark as identity
Don't do this to our logo - Rotate logo
Do not rotate logo
Don't do this to our logo - Skew logo
Do not skew logo
Don't do this to our logo - Use picturemark as pattern
Do not use picturemark as pattern
Don't do this to our logo - Reposition lettermark
Do not reposition lettermark
Don't do this to our logo - Use effect on logo
Do not use effect on logo (1)
Don't do this to our logo - Use effect on logo
Do not use effect on logo (2)
Don't do this to our logo - Use effect on logo
Do not use effect on logo (3)
Don't do this to our logo - Use effect on logo
Do not use effect on logo (4)
Don't do this to our logo - Use unacceptable background color
Do not use unacceptable background color
Don't do this to our logo - Use unacceptable pattern
Do not use unacceptable background pattern
Don't do this to our logo - Use other typeface on logo
Do not use other typeface on logo
Don't do this to our logo - Intercept clearspace
Do not intercept clearspace
Don't do this to our logo - Place any text near logo
Do not place text near logo
Don't do this to our logo - Transform logo
Do not transform logo
Don't do this to our logo - Replace lettermark with product name
Do not replace lettermark with product name

Actually, possibility of incorrect usage of our logo could be a lot more vary than defined above. But, these examples are fairly enough to show you of what or how incorrect usage happens.